Online Privacy Statement

1. General Statement
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices pertaining to customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect and use information through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that through this communication of our data handling practices we will help facilitate a trusting and long-lasting relationship with you.

2. Information About Our Organization and Website
This Privacy Statement applies to FordBetterIdeas.com. FordBetterIdeas.com is owned and maintained by Ford Global Technologies LLC, 600 Parklane Towers East, Dearborn, MI 48126 USA. FordBetterIdeas.com is a platform for presenting Ford Motor Company technologies available for licensing.

3. Personally Identifiable Information We Collect From You and Methods of Collection
During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. We do not collect any personal information about you (including but not limited to your name, address, telephone number, and email address) unless you provide it to us voluntarily. If you opt not to provide us with personal information you can still access our website; however you may be able to send questions or comments to us. We collect personal information you provide in e-mail to respond to your request or comment.

4. How We Use the Personally Identifiable Information We Collect
Our primary goal in collecting personal information you provide when you visit FordBetterIdeas.com is to provide you the functionality and services you need to have a meaningful experience while using the site features. Personally identifiable information collected on FordBetterIdeas.com may be used to:

5. Aggregate (Non-Personally Identifiable) Information We Collect From You
FordBetterIdeas.com does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages that you visit or the amount of time you spend on our site. We use session logs to track this information. For a description of session logs please review section 7.

6. How We Use the Aggregate (Non-Personally Identifiable) Information We Collect
Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the website. We gather the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. Non-Personally identifiable information collected on FordBetterIdeas.com may be used to:

FordBetterIdeas.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:


7. Methods We Use to Collect Information
In addition to the information you enter and provide to us, we also use an automated method to gather the aggregate information described above. When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.

8. Sharing Your Information
FordBetterIdeas.com does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone other than for site analytics as described above.

Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you.

We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.

FordBetterIdeas.com may share your information with our vendors and suppliers in connection with their providing services for this website. These vendors and suppliers are required to keep the information confidential and are restricted from using the information for any purpose other than providing the requested services; They may not share or resell this data.

FordBetterIdeas.com will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.

Site metrics for FordBetterIdeas.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

9. Security of Your Information
Vendors, contractors or partners of FordBetterIdeas.com who have access to your personal information in connection with providing services for FordBetterIdeas.com are required to keep the information confidential and are not permitted to use this information for any purpose other than to carry out the services they are performing for FordBetterIdeas.com.

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. FordBetterIdeas.com secures the personally identifiable information you provide in a controlled, secured environment, protected from unauthorized access, use, modification or disclosure.

10. Links to Other Sites
FordBetterIdeas.com provides links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. FordBetterIdeas.com is not responsible for the privacy statements or other content or data handling practices on other websites.

11. Children's Privacy
FordBetterIdeas.com does not intend to collect personal information from children under 13 years of age. If a child has provided us with personal information, a parent or guardian of that child may contact us at fgti@ford.com if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for FordBetterIdeas.com.

12. Complaint Resolution Process
FordBetterIdeas.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. Please send us your questions or comments regarding our privacy practices to fgti@ford.com.

13. Privacy Statement Effective Date and Revision Days
The effective date of this privacy statement is November 4, 2003.

Occasionally we may update the privacy statement for FordBetterIdeas.com in order to accurately reflect any changes to the website or our privacy practices. In event of an update the new statement will be posted to the website seven (7) days prior to the changes taking effect.